ATS Branding and Advertising Photography overview

ATS Euromaster employs approximately 2,600 staff across a network of more than 350 service centres, and is best known for being the largest comprehensive tyre distributor in the UK – with growing expertise in the vehicle servicing, maintenance and repair sectors.

As part of a major brand repositioning exercise, the company’s marketing team decided to comprehensively update its photographic archive – commissioning a new series of images to be used in display advertising, direct marketing and online via the www.atseuromaster.co.uk website.

Setting this shoot apart from previous photographic activity was the decision not to work with professional models. Instead, the marketing team secured buy-in from senior management to involve real members of the team; effectively transforming them into the new faces of the company. Thankfully for ATS, in a company where technicians have an average of 16 years industry expertise, finding colleagues keen to get involved was simple.

Our brief for the project was to highlight ATS’ core values of pride, honesty, trust and professionalism, and to place a focus on the company’s ‘Put us to the test’ key messaging. We hope you like the results.

Isaac has been working for ATS for over 10 years. New creativity was injected with Advertising Agency Chapter , new branding guidlines new uniform and a new forcourt addvertising startegy

"For 50 years the experts at ATS Euromaster have been responsible for keeping our vehicles safe on the road. This specialist press campaign was heavily geared towards expressing their core values of Honesty, Care and Expertise and also featured a campaign to highlight the importance of cold-weather tyres in winter."